Part 1: Q and A with Dr. Hearon on New Advanced Orthotics Class

Dr. Hearon began working on the course outline for what would become the Advanced Orthotics course many years ago.  Recently he finished it and we've got the second class  scheduled for  February 25-28, 2015. 

Click here for more information.

Recently I asked Dr. Hearon a few questions about the new course; here's the first part of that interview:

Q.  What are the financial benefits to a DC in their practice if they become an expert in Advanced Orthotics and Foot Adjusting? In other words, what does a typical Foot Gait and Orthotics patient case study look like in your local market of Boise, Idaho?

A.  Here’s what we do in my practice in Boise; I charge $75 for the exam fee for 10 minutes work, my adjustment fee is $60 for one minute of work, my orthotic fee ranges from $120 to $305, with an average of $255 for one pair. A follow up office visit one week out is typically $60 plus a few more visits, if necessary.  Keep in mind this is what I charge for these services.  Your fees may be more or less, depending on your market and other factors.

So we charge $390 for 30 to 45 minutes of work and a follow up of $60 a week later, for a total of $450 for one hour of work. If your pricing was similar to mine, you would need to see 6 patients at $70 a visit to match this income.  Do you want to work harder or smarter?  My cost in materials is a maximum of $80 (yours may be slightly more or less).

Q.  What other benefits are there for a DC to become an expert in this area?

A.  The whole baby boomer population is a walking nightmare from gait problems not fixed and degenerated. They are looking for answers and want to avoid surgery, if it is not too late. The younger generation needs to be educated about the danger coming to avoid these problems readily visible. It is predictable with a good foot exam. The 'monkeys paw' is doing the foot exam and telling them what’s coming.

Most DCs have a stigma about working on people's feet.  I'm living proof, along with many of our CCEPs, that the feet provide more opportunities to truly help patients and get paid handsomely for it than any other extremity.  Becoming an expert in Advanced Orthotics and Foot Adjusting is the best way to lift yourself well above the competition in your marketplace, in my opinion.

-Dr. Kevin Hearon, DC, CCSP, CCEP

Stay tuned for Part 2 of the interview coming soon.  In the meantime you can get more information at

Sincerely in Health,


Sam Hendricks, DC  
National Director of Marketing and Operations
Council On Extremity Adjusting | 3314 N. Cole Rd. Boise, ID 83704 | (208) 375-7431  FB:

Advancing Health, Performance, and Longevity Beyond the Spine